Monday, February 07, 2005


Super Bowl XXXIX, Fox

Seems like I missed one of the best ads of the night. It was an anti-perspirant ad where the characters were dolls that didn’t take risks. Pity.

I did enjoy all the monkey ads and was disappointed that the meta Fed Ex ad didn’t include a monkey. We just don’t see enough chimps on television, save the talking chimp. But he isn’t as funny or canny as the rest.

While I was tipped off Thursday by the NY Times business pages, I was still surprised that and McIlhenny advertised. I use both, yet don’t see either getting a boost from the placements.


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